The ideal web design process

7 stages from briefing to launch Jump to the first stepWhat do I need from you?

Every business has different needs. That being the case, each web design project is unique in its way.

The walkthrough of an ideal web design process below can give you an idea about what you can expect step by step throughout the process. There are seven stages from briefing to launch. At the end of each stage, I send you the deliverables such as sitemap, content plan, wireframes; and expect you to confirm the materials before I start working on the next tasks. By this way, both of us will be on the same page and gain time on revisions in the early stages.

Get your free action plan!

Request a Project Brief Form to get a unique action plan for your new website.



There are some questions I ask for every web design project about the business, its competitors, target audience and project goals. So I created a Project Brief Form for business owners/managers like you. The purpose of this form is getting a detailed project brief from you. Your answers will help me to understand you and your business goals so that I can offer you the best solutions.

There are enough questions in the form for a standard web design project and also enough space for you to add more information. But if the project needs a more detailed briefing or the answers are vague, we may schedule a follow-up phone call to fill the gaps.

After you submit your brief, I send you an action plan (a.k.a. project proposal). It will include project goals, tasks, deliverables, website features, deadlines and project cost. The action plan is always open to discussion. I’m happy to discuss the goals, website features, deliverables and payment options before you decide.

When you confirm the proposal, you’re expected to make the first payment before starting the design process.


A free action plan for your new website


Research & Planning

I always dedicate the first days to research and planning. The tasks are:

  • Understanding your business, goals, target audience, competitors
  • User Research (optional service add-on)
  • Keyword research
  • Site structure plan



Basic Content Plan to help you collect/write  your website content

User Research Report (add-on)

User research for a better customer experience

User research helps us to gain a deep understanding of the target audience and their needs in your business field. I recommend qualitative user research throughout the design process with 5-7 people to create a better user experience on your new website.


Content Planning

In this third stage of the ideal web design process, we focus on the web content. If you have brand style guidelines, design standards and terminology to be used on the website, this is the week to get them all together to hand over with the content (text, logo, images, videos, links, etc.)

In the meantime, I will get deeper into planning. The tasks are:

  • Creating a detailed content plan
  • Designing page layouts



do I need
from you?


About your business, objectives, competitors and target customers.

I’ve got the right questions for you. Request project brief form.


Logo, graphics and brand style guides, if available.



Written text, sources, links, images, graphics and videos.

What do I need from you?


About your business, objectives, competitors and target customers.

I’ve got the right questions for you. Request project brief form.


Logo, graphics and brand style guides, if available.



Written text, sources, links, graphics, images and videos.


UI Design 1/2

In the fourth stage of the ideal web design process, I start to work on the user interface design, which includes text styles, colours, button styles, icons and imagery. If you have an established branding, the UI design follows your guidelines. If you don’t have one, this is where I create the design standards from scratch. The main task of the first part of UI design is defining the style of the website.


UI Design Presentation


UI Design 2/2

This stage is where the low-fi wireframes meet the style. So far, I expect you to send me your content in full so I can start working on your written content and delivering realistic previews. The tasks are:

  • Digital layout design
  • Stock photo research (if you don’t have custom images)
  • Content optimisation (proofreading/rewriting)


Fully designed page layouts

Text and images to be approved



So far, we worked on the content, the site structure and interface design. The development stage is where I build your website on a local or online environment and get one step closer to launch. The tasks are:

  • Building each page based on the approved layouts and design standards.
  • Responsive design checks for mobile devices
  • Creating a live website on the environment of your choice (local or online) so we can test the site.
  • Search Engine Optimisation


The deliverable for the development stage is the website on a local or online platform which you can view and test.


Testing & Launch

The last stage of the design process is mostly about testing and revising. When everything goes well, we launch the website.

  • Testing site speed, Links, Forms
  • Testing the website on mobile and web platforms
  • Usability testing for specific tasks (Optional)
  • SEO checks


Live website

Usability Report (optional)


I provide 30-days of free support after launch, before handing over the admin access, in case you want to make small changes.

When you choose to stay with Mnemowise after launch, the only thing you need to do is sending me an email when you need an update. If you’re willing to update the site yourself, that’s not a problem. I provide how-to videos and training sessions.


I hope this little guide helps you to gain insight into the web design process. If you have any questions, please get in touch. You can email me anytime,

Or if you prefer to discuss things on the phone, send me your preferred day and time via the contact form to schedule a phone call.

Frequently asked questions

How long does it take to launch a website?

Each business has different needs, so each web design project is unique in its way. Depending on the scale of the project and the volume of the content, it may take from a few weeks to months to launch a website. When we include user research, testing and custom design, it takes some time and effort but also brings up an easy-to-use valuable product.

Why don't you build a website overnight?

Your website shouldn't be just another page on the internet. It is the identity of your business. We need to put more effort than an overnight's work to make sure it’s not only pretty but also welcoming, helpful and reliable.

Who will design my website?

I’m working as a design-team-of-one. Which means I will design your website, proofread or rewrite your content, and launch your website when it’s ready. I also offer photography and video solutions if you need an in-budget solution.

For larger projects, I can team up with developers and writers to make sure you get what you need.

How much does a website cost?

Depending on your business’ needs, a website may cost you from £1k to £10k when you work with Mnemowise. Services, features and team size defines the prices. For example, a one-page brochure website would cost you less than a more complex system like an e-commerce website or a blog.

Still have questions in mind?

Feel free to send a message anytime.

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